The figures below don't account for sleeve sponsors, if a separate company has purchased that space specifically, although Alex Miller notes that the combined values of Premier League clubs' deals for this is £51.8m for 2019/20. Referred to exclusively in media coverage as an “Asian” betting company, the company’s online presence is ambiguous.Įverton’s shirt sponsor, betting platform SportPesa, recently withdrew all of its sport sponsorships in native Kenya after a tax dispute with authorities (a decision which does not affect international deals). The Saints’ majority owner is Chinese businessman Gao Jisheng.īurnley’s sponsors LoveBet also signed a £7.5 million yearly deal.
When Southampton signed their club-record £7.5 million p.a deal with the Chinese company LD Sports (a “brand new sports content, marketing and entertainment platform”), the company didn't have a functioning English website and was yet to launch in China. However, some of the deals have raised questions among industry observers. Though many sponsors may not even operate within the UK market, the international audience that the Premier League attracts means such matters are mere inconveniences. The global appeal of England’s top flight is underlined by the fact that half of the sponsoring companies are from Asia alone.
